For authors, agents and publishers

Your world, made real.

We make official merchandise for some of the biggest worlds in web fiction. Full store management for The Wandering Inn, licensed lines for Beware of Chicken and Legends & Lattes, Kickstarter supply for Hidden Gnome.

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Just here for the merch? Browse the store

The Merch Guild cart
Track record

Worlds we've built for

The Wandering Inn
pirateaba

The Wandering Inn

Full-service store management for pirateaba.

  • We run the official store end to end at store.wanderinginn.com
  • 120+ unique products across 600+ variants
  • Design, production, fulfilment and support, all handled
Visit the store
Beware Of Chicken
Casualfarmer

Beware Of Chicken

Licensed merchandise line for Beware of Chicken.

  • Bi De collectible plush, designed and produced end to end
  • Fa Ram and Disciples tees with commissioned art, screen printed
  • Mugs, embroidered patches and wooden bookshelf signs
  • Ongoing releases on The Merch Guild storefront
Shop the collection
Legends & Lattes
Travis Baldree

Legends & Lattes

Licensed merchandise line for Legends & Lattes.

  • Thimble collectible plush
  • Apparel and cozy bundles
  • Stoneware mugs from a US kiln
  • Sold and fulfilled through The Merch Guild storefront
Shop the collection
Chrysalis
RinoZ

Chrysalis

Licensed merchandise line for Chrysalis.

  • Anthony collectible plush, concept to production
  • Cast tee with a commissioned character lineup, screen printed
  • Ongoing releases on The Merch Guild storefront
Shop the collection
Cradle
Hidden Gnome Publishing

Cradle

Reward supply for the Cradle Kickstarter.

  • Replica artefacts including Suriel's marble
  • Custom packaging built for campaign fulfilment
  • Produced and delivered inside the campaign window
Beneath the Dragoneye Moons
Selkie Myth

Beneath the Dragoneye Moons

Kickstarter plush and licensed line for Beneath the Dragoneye Moons.

  • Plush designed, sampled and manufactured for the Kickstarter
  • Safety-certified and retail-ready for US and EU markets
  • Now also a licensed collection on The Merch Guild storefront
Shipped and on shelves

The goods

If it exists in your world, we can usually make it: engraved cookware, replica marbles, wooden signs, full plush lines.

Fa Ram Tee
Beware Of Chicken Fa Ram Tee
Suriel's Marble
Cradle Kickstarter Suriel's Marble
Erin's Frying Pan
The Wandering Inn Erin's Frying Pan
Anthony Plush
Chrysalis Anthony Plush
Mrsha Plush
The Wandering Inn Mrsha Plush
Bi De Plush
Beware Of Chicken Bi De Plush
Erin Plush
The Wandering Inn Erin Plush
Chun Ke Plush
Beware Of Chicken Chun Ke Plush
Thimble Plush
Legends & Lattes Thimble Plush
Rags Plush
The Wandering Inn Rags Plush
Auri Plush
Beneath the Dragoneye Moons Auri Plush
Bird Plush
The Wandering Inn Bird Plush
Faerie Flower Throw Blanket
The Wandering Inn Faerie Flower Throw Blanket
Lady Magnolia Teapot
The Wandering Inn Lady Magnolia Teapot
Fa Ram Handmade Mug
Beware Of Chicken Fa Ram Handmade Mug
Cozy Bundle
Legends & Lattes Cozy Bundle
For The Colony Mug
Chrysalis For The Colony Mug
Don't take our word for it

Highly reviewed, everywhere we sell

4.95 62 verified reviews The Merch Guild store
4.9 264 reviews The Wandering Inn store ↗
All art artist-made. No AI, ever.
Plush safety-tested and CE marked for US and EU markets
Worldwide fulfilment from the US

Merch for your world

For web serial and fantasy authors and their agents. Full product lines, real artists, launches run with your readers.

Talk merch

Campaign and Kickstarter supply

For publishers and author teams. Design, production and delivery of campaign rewards: plush, replicas and packaging.

Talk supply

Every deal is shaped to the world. Tell us what you want to make.

The Merch Guild crow
Who you'll deal with

You deal with the founder directly on every partnership. He started in technical drawing, moved into illustration, and combined the two to design plush. Behind him sits a warehouse and manager in North Carolina, a designer in Sydney, and the specialist artists and contractors we bring in per world.

Licensing and partnerships

Talk to the Guild

Tell us about your world or your campaign.

Order or shipping question? Customer support is this way

We generally reply within two business days.